✨ Welcome to Smart Beauty Lab Amsterdam ✨
A Mother & Daughter Beauty Studio – Where Expertise Meets Personal Care
My name is Elena, and I am the proud founder of Smart Beauty Lab Amsterdam and my own professional nail product brand, ICON by ELENA.
With over 10 years of experience in the beauty industry, I have dedicated my career to mastering innovative techniques, working with premium products, and delivering the highest standards of beauty treatments.
After years of running a large and successful beauty salon, I decided to take a new direction and transform Smart Beauty Lab into something more personal: a small, family-run mother-and-daughter beauty studio.
Together with my daughter Natalie, we focus on what matters most to us: quality over quantity, personal attention, and genuine care for every client.
We believe that beauty treatments should never feel rushed or impersonal. Every client deserves our full attention, professional advice, and a treatment tailored to their individual needs.
💎 Our Expertise & What Makes Us Special
✨ Pioneers of SMART Pedicure in the Netherlands
I am proud to have introduced the innovative SMART Pedicure technique to the Netherlands, bringing a modern approach to professional foot care.
I am also the only educator specialising in SMART techniques in the Netherlands, sharing my knowledge and experience with other beauty professionals.
✨ ANBOS-Certified Laser Specialist
I hold a recognised ANBOS diploma in laser hair removal (Ontharen met Licht), reflecting my professional qualifications and commitment to safe and effective treatments.
✨ Founder of ICON by ELENA
Through years of hands-on experience, I developed my own professional nail product brand, ICON by ELENA, with a focus on quality, performance, and beautiful, long-lasting results.
✨ Professional Nail & Beauty Specialists
We specialise in modern nail techniques, including Russian combined manicure, BIAB, gel nail extensions, and SMART Pedicure.
We work with carefully selected professional products and modern techniques. We do not use acrylic powder, preferring advanced gel systems for beautiful and natural-looking results.
💅 Our Treatments
- SMART Pedicure – innovative dry pedicure technique
- Russian Combined Manicure
- BIAB & Professional Gel Nail Treatments
- Gel Nail Extensions
- Gel Polish & Nail Art
- Eyelash Extensions
- Classic & Korean Lash Lift
- Brow Lamination, Tinting & Shaping
- Waxing & Sugaring
- Professional Laser Hair Removal
- Tooth Gems
❤️ Small Studio, Big Passion
What makes Smart Beauty Lab different today is our personal approach.
We have intentionally moved away from the atmosphere of a large, busy salon to create a more welcoming and personal beauty experience.
As a mother-and-daughter business, we put our hearts into everything we do. We take time to listen, understand your wishes, and provide honest professional advice.
Hygiene, safety, precision, and attention to detail are at the heart of our work. We follow strict hygiene and sterilisation protocols and continuously develop our professional knowledge and techniques.
Our goal is not simply to provide a beauty treatment, but to build lasting relationships based on trust, quality, and excellent results.
🌍 Languages We Speak
We warmly welcome international and local clients. At our studio, we speak:
🇳🇱 Dutch
🇬🇧 English
🇷🇺 Russian
🇬🇪 Georgian
✨ Beauty with a Personal Touch
At Smart Beauty Lab, you are never just another appointment.
You are our guest, and your comfort, confidence, and satisfaction are our priorities.
We look forward to welcoming you to our beautiful little studio and sharing our passion for beauty with you.
With love,
Elena & Natalie ❤️
Smart Beauty Lab Amsterdam
📍 Bilderdijkstraat 191, Amsterdam
Professional expertise. Family values. Personal attention.
