Welcome to Petal House — a soft, calm space for beautiful nails and a little time for yourself.
Petal House is a personal 1:1 nail studio in Amsterdam, where every appointment is dedicated to you. I specialise in detailed Russian manicures, BIAB, refined French and nail art, and dry Smart Pedicures.
Inspired by a childhood memory of placing flower petals on my nails as my very first “nail extensions”, Petal House was created from a lifelong love for beauty, creativity and detail.
I believe beautiful results should never be rushed. I take the time to listen to what you want, understand your needs and find the right approach for you and your nails — always with care for the condition of your natural nails. Whether you know exactly what you want or would like some guidance, we’ll find a solution that feels right for you.
Hygiene and sterilisation are an essential part of every appointment. Reusable instruments go through a full cleaning, disinfection and professional sterilisation cycle, while single-use files, buffers and other disposable tools are used for each client.
Most importantly, Petal House is a safe, welcoming space where you can simply be yourself. Have a coffee or tea, chat, read, watch something, or enjoy some quiet time. There is no pressure to talk, no judgement and no need to rush.
Come for the nails, stay for the moment.
✨ Welcome to Smart Beauty Lab Amsterdam ✨
A Mother & Daughter Beauty Studio – Where Expertise Meets Personal Care
My name is Elena, and I am the proud founder of Smart Beauty Lab Amsterdam and my own professional nail product brand, ICON by ELENA.
With over 10 years of experience in the beauty industry, I have dedicated my career to mastering innovative techniques, working with premium products, and delivering the highest standards of beauty treatments.
After years of running a large and successful beauty salon, I decided to take a new direction and transform Smart Beauty Lab into something more personal: a small, family-run mother-and-daughter beauty studio.
Together with my daughter Natalie, we focus on what matters most to us: quality over quantity, personal attention, and genuine care for every client.
We believe that beauty treatments should never feel rushed or impersonal. Every client deserves our full attention, professional advice, and a treatment tailored to their individual needs.
💎 Our Expertise & What Makes Us Special
✨ Pioneers of SMART Pedicure in the Netherlands
I am proud to have introduced the innovative SMART Pedicure technique to the Netherlands, bringing a modern approach to professional foot care.
I am also the only educator specialising in SMART techniques in the Netherlands, sharing my knowledge and experience with other beauty professionals.
✨ ANBOS-Certified Laser Specialist
I hold a recognised ANBOS diploma in laser hair removal (Ontharen met Licht), reflecting my professional qualifications and commitment to safe and effective treatments.
✨ Founder of ICON by ELENA
Through years of hands-on experience, I developed my own professional nail product brand, ICON by ELENA, with a focus on quality, performance, and beautiful, long-lasting results.
✨ Professional Nail & Beauty Specialists
We specialise in modern nail techniques, including Russian combined manicure, BIAB, gel nail extensions, and SMART Pedicure.
We work with carefully selected professional products and modern techniques. We do not use acrylic powder, preferring advanced gel systems for beautiful and natural-looking results.
💅 Our Treatments
❤️ Small Studio, Big Passion
What makes Smart Beauty Lab different today is our personal approach.
We have intentionally moved away from the atmosphere of a large, busy salon to create a more welcoming and personal beauty experience.
As a mother-and-daughter business, we put our hearts into everything we do. We take time to listen, understand your wishes, and provide honest professional advice.
Hygiene, safety, precision, and attention to detail are at the heart of our work. We follow strict hygiene and sterilisation protocols and continuously develop our professional knowledge and techniques.
Our goal is not simply to provide a beauty treatment, but to build lasting relationships based on trust, quality, and excellent results.
🌍 Languages We Speak
We warmly welcome international and local clients. At our studio, we speak:
🇳🇱 Dutch 🇬🇧 English 🇷🇺 Russian 🇬🇪 Georgian
✨ Beauty with a Personal Touch
At Smart Beauty Lab, you are never just another appointment.
You are our guest, and your comfort, confidence, and satisfaction are our priorities.
We look forward to welcoming you to our beautiful little studio and sharing our passion for beauty with you.
With love, Elena & Natalie ❤️ Smart Beauty Lab Amsterdam
📍 Bilderdijkstraat 191-H, Amsterdam
Professional expertise. Family values. Personal attention.
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Dichtstbijzijnde openbaar vervoer: De salon is gelegen bij de halte Bilderdijkstraat.
Het team: De salon heeft een klein team van medewerkers die zorg dragen voor de klanten. Ze zijn professioneel, vriendelijk en streven ernaar om aan alle behoeften van hun klanten te voldoen.
Wat we leuk vinden aan de salon:
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Dichtsbijzijnde openbaar vervoer: De salon bevindt zich een aantal minuten lopen van tramhalte Bilderdijkstraat (17,7).
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Dichtstbijzijnde openbaar vervoer: De halte Kinkerstraat is op loopafstand van de salon.
Het team: Het team bestaat uit Lihn, die al 10 jaar ervaring heeft.
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Nearest public transport: The salon is four minute walk away from the Bilderdijkstraat tram stop.
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What we like about the salon:
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De extra’s: gemakkelijk bereikbaar met het openbaar vervoer.
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Dichtstbijzijnde openbaar vervoer: De salon is gelegen bij de halte
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