✨ Welcome to Smart Beauty Lab Amsterdam ✨
A Mother & Daughter Beauty Studio – Where Expertise Meets Personal Care
My name is Elena, and I am the proud founder of Smart Beauty Lab Amsterdam and my own professional nail product brand, ICON by ELENA.
With over 10 years of experience in the beauty industry, I have dedicated my career to mastering innovative techniques, working with premium products, and delivering the highest standards of beauty treatments.
After years of running a large and successful beauty salon, I decided to take a new direction and transform Smart Beauty Lab into something more personal: a small, family-run mother-and-daughter beauty studio.
Together with my daughter Natalie, we focus on what matters most to us: quality over quantity, personal attention, and genuine care for every client.
We believe that beauty treatments should never feel rushed or impersonal. Every client deserves our full attention, professional advice, and a treatment tailored to their individual needs.
💎 Our Expertise & What Makes Us Special
✨ Pioneers of SMART Pedicure in the Netherlands
I am proud to have introduced the innovative SMART Pedicure technique to the Netherlands, bringing a modern approach to professional foot care.
I am also the only educator specialising in SMART techniques in the Netherlands, sharing my knowledge and experience with other beauty professionals.
✨ ANBOS-Certified Laser Specialist
I hold a recognised ANBOS diploma in laser hair removal (Ontharen met Licht), reflecting my professional qualifications and commitment to safe and effective treatments.
✨ Founder of ICON by ELENA
Through years of hands-on experience, I developed my own professional nail product brand, ICON by ELENA, with a focus on quality, performance, and beautiful, long-lasting results.
✨ Professional Nail & Beauty Specialists
We specialise in modern nail techniques, including Russian combined manicure, BIAB, gel nail extensions, and SMART Pedicure.
We work with carefully selected professional products and modern techniques. We do not use acrylic powder, preferring advanced gel systems for beautiful and natural-looking results.
💅 Our Treatments
❤️ Small Studio, Big Passion
What makes Smart Beauty Lab different today is our personal approach.
We have intentionally moved away from the atmosphere of a large, busy salon to create a more welcoming and personal beauty experience.
As a mother-and-daughter business, we put our hearts into everything we do. We take time to listen, understand your wishes, and provide honest professional advice.
Hygiene, safety, precision, and attention to detail are at the heart of our work. We follow strict hygiene and sterilisation protocols and continuously develop our professional knowledge and techniques.
Our goal is not simply to provide a beauty treatment, but to build lasting relationships based on trust, quality, and excellent results.
🌍 Languages We Speak
We warmly welcome international and local clients. At our studio, we speak:
🇳🇱 Dutch 🇬🇧 English 🇷🇺 Russian 🇬🇪 Georgian
✨ Beauty with a Personal Touch
At Smart Beauty Lab, you are never just another appointment.
You are our guest, and your comfort, confidence, and satisfaction are our priorities.
We look forward to welcoming you to our beautiful little studio and sharing our passion for beauty with you.
With love, Elena & Natalie ❤️ Smart Beauty Lab Amsterdam
📍 Bilderdijkstraat 191-H, Amsterdam
Professional expertise. Family values. Personal attention.
At LOVA, we believe in enhancing what's already yours natural beauty, softly elevated. Every treatment, from BIAB to Lash Lift and Brow Lamination, is designed to highlight your authentic features in the most elegant and timeless way. No excess. No drama. Just healthy nails, lifted lashes, shaped brows and a confident, effortless look like you, only brighter. LOVA is where modern technique meets natural beauty. A space created for the woman who chooses quality, purity and authenticity. For the woman who chooses herself.
Chinese Health&Beauty Number1 in Amsterdam is een salon waar zorg en comfort centraal staan, met als doel de klanten een unieke wellnesservaring te bieden.
Dichtstbijzijnde openbaar vervoer: De salon is gelegen bij de halte Bilderdijkstraat.
Het team: De salon heeft een klein team van medewerkers die zorg dragen voor de klanten. Ze zijn professioneel, vriendelijk en streven ernaar om aan alle behoeften van hun klanten te voldoen.
Wat we leuk vinden aan de salon:
Bem-vindo ao Dany Nails & Coffee, em Amsterdã. Nosso salão é um espaço dedicado ao relaxamento e ao bem-estar, oferecendo uma ampla variedade de tratamentos de beleza para sobrancelhas, cílios, corpo e unhas. Somos um negócio comprometido em proporcionar experiências de alta qualidade, com serviços realizados por uma equipe qualificada, em um ambiente acolhedor, sofisticado e positivo. No Dany Nails & Coffee, cada detalhe é pensado para que você se sinta bem e volte sempre.
Transporte público mais próximo:
A parada de bonde Bilderdijkstraat fica perto do salão.
O time:
A equipe é muito profissional.
O que gostamos no local:
Cancelamentos realizados com menos de 24 horas de antecedência estarão sujeitos à cobrança de 50% do valor do procedimento agendado. Essa medida é adotada em respeito às nossas profissionais, que se dedicam e se organizam para estar disponíveis no horário reservado para cada cliente.
Cancellations made less than 24 hours in advance will be subject to a charge of 50% of the scheduled service. This policy is in place out of respect for our professionals, who dedicate their time and are always prepared to be available for each client.
Canard Mimi is a distinguished massage & therapy centre situated in the heart of Amsterdam. The venue provides a serene retreat where clients can escape the hustle and bustle of daily life and indulge in a selection of therapeutic services designed to heal and rejuvenate.
The Team
Canard Mimi prides itself on a highly professional team of dedicated staff members who are committed to providing exceptional service to their clients. Each team member brings a unique set of skills and expertise to the table, ensuring a comprehensive approach to wellness. The team's shared passion and commitment to their craft is evident in the high level of care they provide to every client.
What we like about the venue
Bij Twinkle Nail Salon in Amsterdam kan je terecht voor allerlei soorten nagel behandelingen. Laat je verwennen door deze salon en loop de deur uit met stralende nagels!
Dichtstbijzijnde openbaar vervoer: De halte Kinkerstraat is op loopafstand van de salon.
Het team: Het team bestaat uit Lihn, die al 10 jaar ervaring heeft.
Wat we leuk vinden aan de salon: Sfeer: professioneel en gezellig Gespecialiseerd in: nagelbehandelingen Merken en producten: CND, Perfect match, Gelish, Blazing Star & Cristina De extra's: betaalde parkeermogelijkheid
Amsterdam Nail Bar is een salon waar zorg en comfort centraal staan, met als doel de klanten een unieke wellnesservaring te bieden.
Dichtstbijzijnde openbaar vervoer: Tramhalte Bilderdijkstraat (17/3/7) is op 1 minuut loopafstand.
Het team: Linda heeft meer dan tien jaar ervaring en is professioneel, vriendelijk en streeft ernaar om aan alle behoeften van haar klanten te voldoen.
At LeLari in Amsterdam you are at the right place if you want to get your nails done. This warm and welcoming salon offers a variety of different nail services such as Shellac, DesignEx Pro Extensions, and BIAB. The owner Larisa makes sure that the salon maintains a strict hygiene practice to ensure a clean and safe environment for all the clients. The tools and equipment are sanitised after every use. Come visit LeLari and leave the salon with beautiful nails
Nearest public transport: Tram 13
The team:
The owner Larisa has more than 5 years of experience.
What we like about the venue:
Hi and welcome! I’m so glad you’re here 🤍
Whether you want to strengthen your nails, try something new, or simply treat yourself to a little self-care — you're in the right place. I work with care, precision, and a love for detail. My goal is for you to leave not just with beautiful nails, but in a great mood too.
• All tools are thoroughly sterilised in two steps: first in a disinfecting solution, then in a hot-air steriliser. All disposable materials are truly single-use. Hygiene and safety are top priorities.
• I offer a 7-day guarantee on all coatings — if anything happens, I’ll fix it for free. And even if a bit more time has passed, feel free to message me — I always try to find a fair and friendly solution.
If you have any questions, I’m always happy to help you choose the service that suits you best. ❕❕All treatments by appointent only, walk-ins are not accepted❕❕
Laser Beauty Lab is een sfeervolle salon in Amsterdam. Je kunt bij eigenaresse Diana terecht voor diverse beauty behandelingen zoals harsen, wimper- en wenkbrauwbehandelingen, make-up en laserbehandelingen. Laat je in de watten leggen en verlaat de salon als herboren!
Dichtsbijzijnde openbaar vervoer: De salon bevindt zich een aantal minuten lopen van tramhalte Bilderdijkstraat (17,7).
Het team: Diana heeft ervaring met werken in een schoonheidssalon en nu gaat ze als zelfstandige beginnen in haar nieuwe salon. Ze heeft certificaten voor waxen, laser,visagie en eyebrow specialist ,
Welcome to Petal House — a soft, calm space for beautiful nails and a little time for yourself.
Petal House is a personal 1:1 nail studio in Amsterdam, where every appointment is dedicated to you. I specialise in detailed Russian manicures, BIAB, refined French and nail art, and dry Smart Pedicures.
Inspired by a childhood memory of placing flower petals on my nails as my very first “nail extensions”, Petal House was created from a lifelong love for beauty, creativity and detail.
I believe beautiful results should never be rushed. I take the time to listen to what you want, understand your needs and find the right approach for you and your nails — always with care for the condition of your natural nails. Whether you know exactly what you want or would like some guidance, we’ll find a solution that feels right for you.
Hygiene and sterilisation are an essential part of every appointment. Reusable instruments go through a full cleaning, disinfection and professional sterilisation cycle, while single-use files, buffers and other disposable tools are used for each client.
Most importantly, Petal House is a safe, welcoming space where you can simply be yourself. Have a coffee or tea, chat, read, watch something, or enjoy some quiet time. There is no pressure to talk, no judgement and no need to rush.
Come for the nails, stay for the moment.
At NnailPlace it’s all about quality over quantity. Every detail matters - from hygiene to technique - ensuring results that are not only beautiful, but built to last without compromising nail health. Your nails, but better: stronger, neater, and naturally elevated.
Nearest public transport: Just a 2-minute walk from De Clercqstraat or Kinkerstraat tram stop.
After entering the building please go in the direction of "Gallery Salon Studios". In the waiting area you'll find a check-in screen : find "NnailPlace" in the menu ("Beauty") and send a notification about your arrival.
The team: Natasha provides a wide range of treatments, creating ‘me-time’ moments that help her clients to look and feel their best.
What we liked about the venue
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